My journey to SHOP-ARI
From Learning Disabilities to Launching SHOP-ARI: The Power of Confidence, Passion, and Relationships
Growing up in an affluent NYC suburb wasn’t easy for a super high-energy, medicated ADD kid with learning disabilities. I often felt like I didn’t fit in with the “traditional” expectations of school. But let me make something clear: I was incredibly fortunate. I grew up with the best parents who not only supported me but also believed in me in ways that helped me succeed. They provided me with tutors who specialized in teaching kids like me—kids who think differently.
I truly believe that most people learn and think in ways that are not always aligned with traditional schooling, and I was lucky enough to have parents who saw that. They helped me embrace my unique thinking and gave me the tools to work with it, rather than against it. Because of this support, I learned how to maximize my potential. It didn’t always show up in grades, but it showed up in life.
The Takeaway
Become excellent at what you’re good at, and delegate what you’re not. This mindset has carried me through life, and it’s part of what has led me to where I am today.
My Career Path Before SHOP-ARI: From Macy’s to Trunk Club
After graduating with a degree in Apparel Merchandising and a minor in Business, I launched my career at Macy’s, completing their Executive Development Program (EDP). For four years, I worked as a planner, distributing products across the country for Macy’s. On paper, it was a perfect start to my career, but over time, it became apparent this wasn’t the end game for me.
I’m energized by chit-chatting, networking, and building relationships. This is what led me to Trunk Club, a personalized clothing service that delivered styling directly to clients’ homes or through their clubhouses across the country. Trunk Club changed everything for me. Throughout my five years there, I learned more than just how to style clothes—I learned how to believe in myself. The confidence I gained there was life-changing. I learned that hard work, commitment, and passion are what lead to success. I also learned that sometimes, betting on yourself can lead to truly incredible outcomes.
The Turning Point: Trunk Club Closes, and SHOP-ARI is Born
Insert 2020. Just before the pandemic took over the world, I was hit with the news I had been dreading: Trunk Club was shutting down. It wasn’t just a job to me—it was my safe place. It was where I’d made some of my best friends, built a client base, and gained invaluable lessons about business and relationships. I felt at home there.
But as one door closed, another opened. The decision to start my own business, SHOP-ARI, was inevitable. I had built deep, trusting relationships with clients and colleagues, and I had learned that the best way to serve others is through personal connections. Starting my own business was the natural next step.
Building SHOP-ARI
Building a business from scratch is never easy, but it’s the relationships I’ve built along the way that have kept me going. When you start a business like this, you're not just offering a service—you’re creating bonds. Getting to know my clients, understanding their needs, and developing a true friendship with them is what makes my job so fulfilling. It's more intimate than simply "helping someone pick out clothes"; it’s about trust, understanding, and really making a difference in someone's life.
In starting SHOP-ARI, there were a ton of things that I had to get done. Before anything, I checked in on my people—reached out to many of my top clients to see what they thought and make sure they were on board. Without my customers, I don’t have a business. Next up was reaching out to brands I loved working with and finding out what kind of stylist programs they had. I also needed a CRM, invoicing system, bank accounts, credit cards, an LLC, an accountant, a website, an email marketing service, and so much more.
Once I nailed down the tactical things, I had to come up with a structure for my business. How would I charge? What do stylists charge? What is the best way for me to service my clients? What I will say is, inevitably, there is trial and error here. A big thing I’ve learned over the years is that people want to help. Ask your clients what they think of your current process and if they have feedback, ask your friends and family to try it out and support you through the beginning stages of your business. Building a business is about evolving with your customers and making improvements along the way. Be willing to change and grow. In running your business, you are forever learning and growing. Try different things, see what sticks, and always be transparent with your customers.
35 Years of Lessons
Prioritize what you are good at instead of trying to be something you’re not.
Passion + Commitment will lead to success.
Confidence is key, so figure out what makes you feel confident.
Relationships are everything.
Try to learn something every day.
EQ > IQ.
Starting SHOP-ARI was not just about creating a business—it was about embracing who I am, what I’m passionate about, and how I connect with others. It’s been a journey filled with challenges, lessons, and immense growth. And it all comes back to the belief that confidence, passion, and relationships can take you further than you ever imagined.
